About Dixie Design


Dixie Design Collective is a purveyor of semi-custom stationery and wedding paper, hand-designed by a collective of skilled artists, for discerning clients with a taste for luxurious, artfully driven paper without the lengthy design time or high price point.

A dog sits on a couch.

Like our founder’s childhood pup, Dixie, for whom the company is named, Dixie Design Collective’s ready-made cards are unique and lively in spirit - a feat made possible through our collaboration with accomplished artists. The Dixie team handpicks artists who are committed to producing quality works through calligraphy, painting, illustrating and other hand-lettering techniques. The artists apply their talents and skilled eye to fashioning paper goods that have the look and feel of custom cards, without the added wait time and expense.

Our story began in 2014 when our founder, Jennifer Hunt—a busy mother of two who moonlights as an accountant and an art dealer—waited a touch too long to order her holiday cards. Like many busy women before her, Jennifer found that booking an artist to create the hand-lettered cards she wanted was not a possibility. She took to the web, but her efforts were futile. No one was delivering online customizable calligraphy and art-driven holiday stationery. That is when the idea sprung for a website where discerning customers could go for hand-made cards that were thoughtfully and gorgeously created by real artists. No need for pricey design fees, lengthy production times or settling for the mass-produced.

With its collective of thirty artists (and growing!), Dixie is able to supply cards within ten days that are as unique as the intended recipients. Each Dixie artist, with their own distinctive style, creates multiple one-of-a-kind designs, which ensures you’ll find a card to suit your taste. Designs are created by hand, the paper is luxurious and, to ensure cards feel truly your own, we’ve made it easy to upload photos and personalize messages. No detail is overlooked. We believe stationery should reflect the sender’s personality and delight the recipient and that is what we strive to deliver through the Dixie Collective: Design-driven cards that inspire.


The Dixie Team

The owner of Dixie Design, Jennifer Hunt, poses for a picture.

Jennifer Hunt


Jennifer is the creator and founder of Dixie Design Collective. Hailing from northwest Alabama, she graduated with a Master of Accountancy from the University of Alabama in Tuscaloosa and moved to Birmingham in 1999. She led successful careers first as a Certified Public Accountant and then as an art gallery owner. Not one to be pegged down, Jennifer launched Dixie Design Collective to offer a space where artfully created paper and accessibility could meet. As a gallery owner, Jennifer developed an eye for spotting talent and a skill for curating, which help ensure every artist and piece of work represented in the collective is top-notch. It’s a full job, but when she’s not working with artists, managing her business or keeping up with her two adorable and rambunctious little boys, Jennifer loves traveling with her husband, Buddy, indulging in Birmingham's great restaurants, cooking, reading and enjoying the company of friends and family. Jennifer was selected as a Tory Burch Fellow in 2019.

Buddy Hunt

Wholesale Director

Buddy joined his wife, Jennifer, at the helm of Dixie’s Wholesale Division in the fall of 2018. After spending two decades in the financial industry honing his sales and relationship-building skills in Minneapolis, Dallas and then back home in Birmingham, he connects Dixie with retail shops around the country and maintains valuable relationships with each new and existing account. In his time away from Dixie, he continues to manage a select number of financial accounts and enjoys the daily excitement of the stock market. His free time is spent with his wife and two young boys, coaching soccer and basketball, watching Alabama and San Francisco 49ers football, traveling and spending time with family and friends.

The creative designer of Dixie Design, Holly Hollon, poses for a picture.

Holly Hollon

Creative Consultant

A native of Birmingham, Alabama, Holly Cook Hollon happily returned to her hometown after receiving a BFA in Graphic Design at Auburn University. After working in the field of advertising, she began her own business to pursue her creative interests, focusing on working with small businesses, creating logos and branding systems, and with brides, creating wedding stationery suites. The unique design aesthetic of Holly’s work has been influenced by her skills in illustration and calligraphy. Using hand drawn techniques and drawings gives her designs a personal and rare touch. In recent years, the American Advertising Federation named Holly “Designer of the Year” and “Illustrator of the Year” in its Addy Awards ceremony and Town and Country magazine named her one of the top 8 Wedding Illustrators in the country. Her work has been featured in other renowned media outlets such as Southern Living, Design Sponge, and Oh So Beautiful Paper, among others. The designer spends her free time cooking, indulging in chick-flicks, scavenging estate sales, and spending time with her two daughters, two poodles and husband, Charlton.

Shelby Boston

Design Director

Shelby is a graphic designer with a passion for detail. She believes design has a unique ability to tell a story. After graduating from Auburn University with a BFA in Graphic Design she remained on the plains to work with a campus ministry for a couple of years. There she built relationships and traveled overseas on mission trips before moving down to 30A in Santa Rosa Beach, Florida. After some brief work in the advertising and publishing field, she started pursuing her own creative interests as a designer. She sees creativity as a tool for communication and loves to create things that give people an avenue for connecting and sharing stories. She has quickly adapted to being a 30a local and, in her free time, you will find her exploring her small beach town with friends or browsing her favorite bookstores for new reads and admiring all their stationery.

Lucy Young

Design Director

Lucy, a Birmingham native, has gravitated towards coastal towns since graduating from Auburn University with a BFA in Graphic Design. After a fellowship with Coastal Living magazine, she worked as the Assistant Art Director for a boutique marketing firm and publishing house along the shores of Santa Rosa Beach, Florida. While there, she began to introduce watercolor illustrations into her layout designs, and she quickly fell in love with the technique. After marrying her husband Patrick in the summer of 2017, she made the move to Mobile, Alabama, where she currently resides and works as a full time graphic designer, illustrator, and calligrapher. She finds so much joy in bringing ideas to life through typography, color and paper. Taking walks with her husband under the oak trees throughout Mobile and curling up with an good book are some of her favorite ways to relax and unwind.

Bethany Bass


Bethany has always called Birmingham, Alabama home and, after receiving her BFA in Graphic Design at Auburn University, she could not get back to the Magic City fast enough. After starting her career in the world of advertising, Bethany quickly realized she was interested in doing more than just design work and decided to transition into a role that more adequately fit her even right brain/left brain split. With a passion for creative storytelling and brand development, Bethany has been able to surround herself with a diverse group of creative partners with whom she works as a designer, project manager, producer and problem solver. Though everyday looks a little different, Bethany will always make time to travel with her husband, Jeff, enjoy delicious food and snuggle with her dog, Max.

Lindsey Jennings


Lindsey is a graphic designer and artist with a love for color and detail. As a North Alabama native, she quickly found herself settling back into her hometown of Huntsville, after receiving her BFA in Graphic Design and Marketing from Auburn University. After a few years working as the Marketing Director for a local non-profit, Lindsey left the corporate world to pursue her dream of creating art and design for the most special moments in someone’s life. Whether rebranding small companies, creating nursery art or custom stationery, she loves the process of bringing others’ stories to life! When she doesn’t have a paintbrush or laptop in hand, Lindsey enjoys traveling with her husband, DJ, spending time outdoors with their friends and family and snuggling up with their pup, Hank, and a good movie.

Kate King

Operations Director

Born in Louisiana, raised in Texas, college in South Carolina, and currently residing in Alabama, Kate considers herself truly a daughter of the South. Kate graduated from the College of Charleston with a degree in Corporate Communications. She is a type A personality from a family of very creative people. Kate has always seen the art of a handwritten note on beautiful stationery as her creative outlet. Working for Dixie allows her to carry out her type A tendencies while watching beautiful art made into beautiful paper. After college she worked in ministry for 7 years before joining the Dixie Team. Kate moved to Birmingham in 2013, where she currently lives with her husband, Stephen, their 2 young boys, and their dog. When she is not chasing her toddlers around, she loves reading, enjoying good food with friends, and getting back to Charleston any chance she can.

Casey Snipes

Marketing Director

Casey hails from Northern Virginia, and after graduating from Covenant College in 2012 with a BA in Art, she and her husband Brandon made Birmingham their home. After spending years in the world of retail, Casey eventually found her passion in styling, creative direction, and social media management. She loves being able to help clients visually capture and communicate the essence of their businesses. She has very much enjoyed stepping into the Marketing Director roll at Dixie, and wakes up extra early and extra excited on photoshoot days. Outside of work, Casey enjoys traveling with her husband, hunting for vintage clothes, reading biographies on George Washington, and spending time with her two cats, Luna and Minerva.

Sloan Crawford

Blog and Newsletter Editor

Sloan, a Birmingham native, loves to weave words together to tell stories. She completed her undergraduate degree in Journalism and Public Relations from Samford University and her graduate degree in Public Relations and Advertising from the University of Alabama. While in school, Sloan held a variety of editorial and marketing jobs, including positions at Southern Living, The Birmingham Museum of Art, and the Tuscaloosa Mayoral Office. After completing her Master’s degree, Sloan married her best friend, Chase, and landed a job coordinating the marketing and social media for a large Birmingham law firm. Sloan now stays at home with her two little boys, Jack and James. During afternoon nap times and at night, you can find her cranking out emails, blog posts and newsletters to promote the beautiful stationery lines of Dixie Design. And in her spare time, you can find her with her nose in a fiction book or a Bible study, researching new dinner recipes, or hanging out with her boys and husband.

Bethany Terrell

Website & Production

Bethany, a graduate of the University of Montevallo with a degree in Elementary Education is using her skills behind the scenes for Dixie, working on customizations for our website and production to make sure every order is finished with precision and expertise. Bethany, her husband Seth and her four sons reside in Tuscaloosa, Alabama. Not only does Bethany spend many hours with our Dixie team, she also teaches ESL students in the Tuscaloosa City School System. In her "spare" time, she supports her husband's ministry with Campus Outreach at The University of Alabama, meeting with college women in Bible studies and opening her home to college students. She also loves volunteering in various ways with her boys school activities. Bethany is an avid runner and spends lots of time running carpool and at sporting with 4 boys!!!

Kim Isom

Customer Experience Manager

Kim is a native Texan who loves serving Dixie customers by assisting with their orders and questions. Kim has a Bachelor of Science in Music from Southern Nazarene University in Bethany, Oklahoma. After living in Oklahoma for several years, she made her way back to her home State where she was a Children’s/Administrative Pastor for 15 years. During that time, she was able to use her creative and administrative skills to serve children and her church. Now those skills are applied at Dixie where she enjoys being a part of a company with such beautiful artwork and creativity. When Kim is not helping Dixie customers, she is teaching piano and voice lessons, directing music summer camps with her husband, loving her four rescue dogs, being mom to her adult girls, Haley and Haven, and wife to her husband, Tommy.

Mary Margaret Smith


Mary Margaret is a wedding and portrait photographer in Birmingham, Alabama. She graduated from the University of Montevallo, where she received a Bachelor of Fine Arts with a concentration in photography. After spending several years developing photos in the darkroom, she began shooting weddings in 2007. She takes a documentary approach to photography and enjoys capturing details and candid moments. Always an admirer of beautiful paper and design, she developed a love for shooting stationery from photographing wedding invitation suites. Outside of photography MM also enjoys cooking with her boyfriend and hiking with their dogs.